Aotearoa New Zealand’s reputation for clean air makes a compelling country brand story for anti-pollution mask manufacturer, MEO™.
The creators of MEO™ face masks understand that millions across the world lack access to clean and breathable air – a luxury taken for granted here in New Zealand, a land known for purity.
MEO™ Director Kenneth Leong says this renowned environmental attribute made New Zealand an intrinsic part of MEO™’s brand story, with the FernMark reflecting a winning formula of a proprietary New Zealand wool blend working collaboratively with the smarts of creative manufacturers and fashion design that breaks the mould for typical facemasks.
“We believe that no place in the world evokes feelings of purity, healthy living and innovation like New Zealand,” says Leong.
Leong explains that the product range’s success can be attributed to New Zealand brand associations that upweight the company’s international standing.
These include enjoying access to a high-value, scientifically verified wool-based filter, meeting multiple testing standards internationally, securing retail and distribution in key target markets and offering a fashionable yet technically superior product.
Why MEO™ Flies the FernMark:
Premium quality – The FernMark helps reinforce MEO™’s position as a premium alternative to competing products, offering greater functionality and protection from airborne pollution.
Assurance – “In an unregulated market during COVID-19, we realised quality assurance becomes more crucial than ever, and we are proud that we have FernMark and the whole New Zealand story behind our brand to market our products offshore during the COVID-19 crisis.”