Case Study | Beauty and wellness reimagined

Founded in 2016 in Ōtautahi Christchurch, Jeuneora began as a passion project for Monique Kaminski, combining her expertise in packaging and design with her interest in skincare. Partnering with her friend Meg Falconer-Robinson, they launched with just 100 units of their flagship product: Renew+ Marine Collagen Super Powder. 

“The benefits of marine collagen were relatively unknown in 2016. We had an opportunity to educate consumers about its positive impact on overall health and wellbeing,” Kaminski explains.  

“With a small batch of Renew+ and almost no marketing budget, we were lucky enough to establish ourselves through social and digital content marketing, and were able to find an audience that resonated with our vision.” 

This connection with like-minded consumers became the foundation for Jeuneora’s growth. As global interest in health and wellness surged, so too did demand for natural, effective products.  

Since its inception, the Jeuneora range has expanded to include plant-based functional supplements and a clean skincare line. These products are designed to address specific health and beauty needs such as sleep, gut health, and hydration while maintaining a strong focus on sustainability and innovation. 

The launch of its Beauty Sleep Adaptogenic Super Powder saw unprecedented demand, selling out multiple times and amassing a waitlist of over 3,000 customers. By tapping into the movement towards natural wellness, Jeuneora has positioned itself as a trusted industry leader, fuelling both its rapid growth and international expansion. 

Sustainability is central to Jeuneora’s operations, with 92% of its ingredients sourced from New Zealand suppliers. Certified as a B Corp and Toitū carbonreduce, the brand meets rigorous environmental and social standards. It has also implemented a closed-loop recycling programme, allowing customers to return used products to be repurposed into other materials, such as children’s playground equipment. 

In 2019, Jeuneora joined the FernMark Licence Programme, a decision that aligned perfectly with the brand’s non-negotiables of people and planet, authenticity, and transparency.  

“The FernMark is a globally recognised symbol of trust, verifying that we are what we say we are - proudly made in New Zealand,” Kaminski says.  

For Jeuneora, the FernMark not only enhances credibility in its leading international markets, such as the United States and Mexico, but also connects the brand to New Zealand’s unique identity as a hub of innovation and quality. 

This connection to New Zealand values extends to Jeuneora’s business model. With 90% of its team as shareholders, the company embodies a distinctive New Zealand approach, where success is shared.   

“It’s about everyone feeling invested - not just in a financial sense, but in the vision and mission of the company,” Kaminski says.  

This approach reflects the collaborative and community-focused spirit that defines New Zealand’s entrepreneurial landscape, which the FernMark proudly represents on a global stage. 

The next chapter for Jeuneora is filled with excitement and ambition. The company recently celebrated a major milestone: entering Costco México with its skincare products. This achievement marks the culmination of years of effort, including attending its first trade show in New York and undergoing a rigorous approval process with one of the world’s largest retailers. Domestically, Jeuneora is focused on expanding its retail presence in New Zealand, a strategic move to complement its thriving direct-to-consumer channels. 

For Jeuneora, the future is about maintaining its commitment to sustainability, innovation, and community while continuing to grow globally. With a strong foundation rooted in New Zealand’s unique values and a clear vision, Jeuneora is poised to make an even greater impact on the beauty and wellness industry—both at home and abroad.