In the heart of Auckland, where innovation meets determination in New Zealand’s largest city, PowerStats carved a remarkable path to become a global leader in live market share statistics. Providing seamless services that deliver trusted data to businesses worldwide, the company has embraced the power of connection, fostering industry collaboration for real time insight.
PowerStats was born in 2010 when its founder, Dima Ivanov, was approached by a group of engine importers seeking a solution to collect and share industry data. No stranger to a challenge, Dima’s entrepreneurial spirit drove him to say yes, drawing on his own business skills and his brother’s technical expertise. Just a few weeks later, the first iteration of the PowerStats online platform went live.
At its core, PowerStats is more than a software company. It is a service provider that bridges complex political, legal, and operational challenges to foster collaboration between industry competitors.
“Our business isn’t just about data collection; it’s about diplomacy,” Ivanov explains. “We build trust, address delicate issues, and always ensure our clients know they are valued. That’s the secret to our success.”
What began as a local solution in New Zealand quickly attracted interest abroad. Just one year after its launch, PowerStats expanded into Australia, providing the same platform to new clients across the Tasman Sea. By 2014, the platform was rebuilt from scratch to ensure scalability and to cater to clients in Europe and the United States.
Fast forward to the end of 2024, PowerStats now serves more than 4,000 users, collecting data from over 85 countries, with more than 90% of its revenue coming from overseas markets.
The company’s automated platform—enhanced by constant innovation and a forward-thinking approach—is complemented by unparalleled customer service that ensures every client is supported at every step. Customers can upload their data and receive market share results within minutes, a process made seamless by PowerStats’ dedication to anticipating and exceeding client needs. This extraordinary level of care has solidified PowerStats’ position as an industry favourite, and remarkably, the company is yet to lose a client.
As an export-focused business, PowerStats places a strong emphasis on championing New Zealand’s reputation as a global leader in technology and innovation. The FernMark, as a trademark officially recognised and endorsed by New Zealand Government, serves as a powerful symbol of its authenticity and trust. This instils confidence in PowerStats’ international clients.
“New Zealand businesses are known for their honesty, quality, and transparency,” Ivanov explains. “The FernMark reinforces these values and shows potential clients that we’re committed to going above and beyond to deliver excellence. For us, it’s a badge of pride and a great conversation starter when visiting new markets.”
By proudly carrying the FernMark, PowerStats not only highlights its own dedication to excellence but contributes to showcasing New Zealand as a hub for high-quality tech solutions. This alignment underscores PowerStats’ commitment to elevating the perception of New Zealand innovation on the global stage.
Poised for significant growth themselves, PowerStats’ mission for the near future is to continue creating trusted data-sharing ecosystems world-wide, enabling entire industries to grow collectively.
“In today’s business world, there is a shroud of confidentiality and compliance over almost everything,” Ivanov says, “but it doesn’t have to be the case for market data.”
From a simple ‘yes, I can do that’ to its position as a global leader, PowerStats continues to exemplify the best of New Zealand’s ingenuity. With the FernMark as a trusted symbol, PowerStats is proudly carrying New Zealand’s reputation for excellence into the future.