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Export Storyteller
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Export Storyteller
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EXPORT STORYTELLER

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EXPORT STORYTELLER

Export Storyteller offers growth-focused programmes for New Zealand export businesses. They help to build essential marketing skills and create impactful stories for international markets, by leveraging FernMark and Brand New Zealand. There are three Export Storyteller programmes based on specific business needs.

Export Storyteller

EXPORT STORYTELLER GOLD

FernMark’s cornerstone marketing programme, Export Storyteller GOLD, is an exclusive benefit for Licensees. Companies are selected from diverse sectors, and all have a strong ambition to authentically leverage New Zealand’s brand for export growth. Facilitated by experts, this co-funded programme is designed for established exporters and requires active commitment from senior leadership within the business.

Details of the GOLD Programme:

  • Online and in-person over four months

  • Exclusive to FernMark Licensees

  • For established exporters

To express your interest for GOLD, click here.

EXPORT STORYTELLER GROWTH

Export Storyteller GROWTH is a dynamic online programme taught by experts, to equip your business with the essential marketing skills needed to craft powerful stories for global audiences. Built on the proven success of the GOLD programme, GROWTH runs twice a year and is open to all New Zealand exporters.

Details of the GROWTH Programme:

  • Programmes run May to July each year

  • Featuring nine 45-minute sessions, available live and recorded

  • $650 per company, with special pricing available to FernMark Licensees

Contact us to reserve your spot on GROWTH today.

EXPORT STORYTELLER INSIGHTS

Export Storyteller INSIGHTS is a monthly online speaker series, featuring business leaders and experts, and is free to all New Zealand exporters. These impactful 20-minute sessions are designed to provide inspiration as well as practical tools and tips.

Our 2026 INSIGHTS programme will commence on 5 March. Details of these sessions will be announced early in the year.

FernMark Licensees can listen to past sessions by logging into the FernMark Licensee Portal. Simply head to the ‘Resources’ section to open the ‘Export Storyteller INSIGHTS’ folder. Hear from inspiring exporters such as:

  • Wētā Workshop on how they leverage New Zealand’s creative legacy to enhance global brand value

  • Fonterra on how their brand evolution celebrates its source, Aotearoa New Zealand

  • Rodd & Gunn on how they sell a New Zealand brand while telling a localised digital story

  • Golden Bay Fruit on how they leverage customer insights to localise products and create value-add in global markets

  • McCrae Tech and Orion Health on how clarity beats cleverness: Lessons from rebranding a complex brand fast

Need help accessing the Portal? Reach out to us at [email protected].

For detailed information about any of our Export Storyteller programmes, or for general inquiries, please email us at [email protected]